PVR Archives - 9xm News

Cinemas praise Aamir Khan for releasing Sitaare Zameen Par only in cinemas but upset with release strategy; 700-800 single screens not provided the film despite commitment; no show in ICONIC Raj Mandir Jaipur raises eyebrows : Bollywood News

The Aamir Khan-starrer Sitaare Zameen Par had a fair opening and had a dramatic jump on Saturday, leading to cheer in the industry. However, a section of exhibitors are unhappy. They were all set to screen the acclaimed flick but at the last moment, the distributors, PVR Inox Pictures, changed their mind. Cinemas praise Aamir […]

BREAKING: After Sitaare Zameen Par’s HISTORIC Saturday jump, several multiplexes add post-midnight shows at 1:00 am and 3:00 am : Bollywood News

Sitaare Zameen Par has managed to do the unthinkable. The advance booking wasn’t upto the mark and the makers, in a unique strategy, decided not to have shows before 11:00 am on the day of release, possibly to avoid negativity over poor occupancy in these shows. The film opened at Rs. 10 crores, which was a […]

Aamir Khan adopts a strategic release model for Sitaare Zameen Par with PVR-Inox and Anil Thadani : Bollywood News

Aamir Khan is known for breaking the mould – and with his upcoming film Sitaare Zameen Par, the actor-producer is doing just that by reshaping how films hit the big screen. The much-anticipated movie will follow a unique and thoughtfully crafted release pattern that aims to maximize longevity and audience engagement. Aamir Khan adopts a […]

Single-screen exhibitors and industry stakeholders SLAM multiplexes for charging producers for installing standees, playing trailers: “These multiplexes have COMPLETELY destroyed the sheer fabric of the exhibition sector” : Bollywood News

The recent row between Bhool Chuk Maaf and PVR has brought to the fore many complaints from the producers about the national chains. One of them is that the makers are asked to pay if they want to put up posters or standees and to play trailers of their films. Girish Johar, producer and film business analyst, […]

Bhool Chuk Maaf suffers in Overseas markets due to last-minute changes, shorter theatrical-OTT window and competition from Mission: Impossible, Lilo & Stitch : Bollywood News

The romcom Bhool Chuk Maaf has surprised the trade and industry as it collected Rs. 17.01 crores at the domestic box office in its first two days. This is much more than the industry expectations, more so as the film is all set to release on an OTT in two weeks. However, in Overseas, the […]