June 9, 2025
Sydney 29

An exhibition of textile labels at MAP-Bengaluru reveals the history of branding and advertising in India

The collection, on display at the exhibition, takes you back in time | Photo Credit: Special Arrangement During the Indo-British textile trade, between the late 19th and mid-20th centuries, a few unique textile labels emerged. They were were known as tikats, tikas or chaaps. They were not simple tags attached to fabric, they carried imaginative […]