Sitaare Zameen Par OTT rights not pre-sold – a new precedent or does it raise risk? Trade experts share their views: “We make such poor films that makers feel that it won’t run beyond 2 weeks. Hence, they are okay releasing it on OTT in 4 weeks; hum soch mein beimaan ho gaye” : Bollywood News
Sitaare Zameen Par also made news as Aamir Khan didn’t sell the OTT rights before release. Reportedly, he plans to release the film on YouTube after its theatrical run, on a pay-per-view basis. Has the film’s success, without pre-sold OTT rights, set a new precedent or raised risk? Sitaare Zameen Par OTT rights not pre-sold – […]