Yash Raj Film is among the most established banners of Indian Cinema, which is known to have delivered cults in the romantic space, ranging from Kabhi Kabhi and Silsila, to Dilwale Dulhania Le Jayenge, Veer Zara, and more recently Saiyaara. A little birdie informs that a lot of movement is happening at YRF, taking a […]
In a significant development for the Indian film exhibition sector, PVR INOX Limited has proposed to completely discontinue the Virtual Print Fee (VPF) charged to film producers. The proposal has been submitted before the Competition Commission of India (CCI), which has now invited comments, objections and suggestions from the public and industry stakeholders until October […]
Hrithik Roshan as Krrish is one of the most celebrated characters of Indian Cinema, and the last decade has seen a pent-up demand from the audience to see the return of this franchise for the fourth time. Hrithik was receptive to the audience and announced Krrish 4 in association with Yash Raj Films. This time around, the […]
Rani Mukerji’s Mardaani 3’s hard-hitting message about saving girl child of our country, has connected every audience due to its incredibly strong trailer. YRF goes for a controlled release strategy for Mardaani 3 – the box office underdog franchise is riding on a terrific trailer and decent buzz before release day! The only female-led hit […]
A few days ago, Bollywood Hungama broke the viral news that the makers of Brahmastra 2 were in talks with Jio Studios, but the premier studio eventually backed out. Earlier, Dharma Productions and Yash Raj Films had also been in discussions, though those talks too did not materialize. Now, we have learnt that another prominent […]
Yash Raj Films has appointed Arjun Banerjee as Head of YRF Talent, the talent management venture of Yash Raj Films, India’s biggest homegrown legacy media company. Banerjee joins YRF with extensive experience across talent management, live entertainment, and artist partnerships. Yash Raj Films appoints Arjun Banerjee as head of YRF Talent Prior to joining YRF, […]
One of the most awaited films of the year, Alpha, has finally released in cinemas today. There has been tremendous curiosity surrounding the cameos in the film. The trailer had already revealed a glimpse of one such appearance – Hrithik Roshan. However, he isn’t the only surprise. Another actor who features in the film, and […]
Distribution is among the most important wings in film trade, and Yash Raj Films remains as the one with the top most distribution network. As Alpha releases this week, Yash Raj Films has secured a wide release for this Spy Thriller led by Alia Bhatt and Sharvari. SCOOP: YRF secures a wide release for Alia […]
Yash Raj Films and Posham Pa Pictures’ first theatrical collaboration, Mupapa, is being headlined by Ayushmann Khurrana. Produced by YRF’s CEO Akshaye Widhani, whose last film Saiyaara became the highest-grossing romantic film in the history of Indian cinema, and directed by Sameer Saxena, who is one of India’s leading showrunners and directors, Mupapa is set […]
