Mukesh Khanna has spoken out against celebrity endorsements of Vimal Elaichi, calling out Shah Rukh Khan, Ajay Devgn and Tiger Shroff over their association with the brand. The actor took to Instagram to share a video in which he questioned the practice of promoting elaichi advertisements that he claimed indirectly promote Vimal Pan Masala. His […]
An advertisement for Vimal Elaichi featuring Shah Rukh Khan, Ajay Devgn and Tiger Shroff has triggered a regulatory debate in Maharashtra, with the state Food and Drug Administration (FDA) questioning whether the campaign indirectly promotes pan masala. Vimal Elaichi ad row explained: Why Shah Rukh Khan, Ajay Devgn and Tiger Shroff got FDA notices? The […]
Shah Rukh Khan, Ajay Devgn and Tiger Shroff have received show-cause notices from the Maharashtra Food and Drug Administration (FDA) over their association with a 2024 advertisement for Vimal Elaichi. The state food safety authority has alleged that the advertisement could amount to indirect or surrogate promotion of pan masala, which is prohibited in Maharashtra. […]
