Ajay Devgn faces new legal challenge over Vimal Elaichi notice as Maharashtra FDA asserts proceedings will continue : Bollywood News

The legal proceedings involving Bollywood actor Ajay Devgn over his endorsement of Vimal Elaichi are set to continue, with the Maharashtra Food and Drug Administration (FDA) maintaining that its adjudication process will move forward despite the actor approaching the Bombay High Court. The development comes amid increased regulatory scrutiny of celebrity endorsements linked to products […]

A.R. Rahman becomes the new face of Brooke Bond Taj Mahal Tea; Oscar-Winning composer launches ‘Awaken Your Masterpiece’ campaign : Bollywood News

Oscar and Grammy-winning composer A.R. Rahman has been announced as the new brand ambassador of Brooke Bond Taj Mahal Tea, a brand owned by Hindustan Unilever Limited (HUL). The association marks a new chapter in the brand’s long-standing connection with music and coincides with the launch of its latest campaign, ‘Awaken Your Masterpiece’, featuring Rahman […]

Madhuri Dixit becomes brand ambassador for Madhusudan Frozen; actress to front frozen foods brand for two years : Bollywood News

Madhuri Dixit has added a new brand association to her portfolio. The actress has been appointed as the brand ambassador of Madhusudan Frozen, the frozen foods arm of the Madhusudan brand, for a two-year association. Through the partnership, the company plans to build awareness around its range of frozen vegetables and ready-to-cook food products. Madhuri […]

Triptii Dimri joins Peep Beauty as investor and co-creator : Bollywood News

Triptii Dimri has joined D2C eye-focused beauty brand Peep Beauty as an investor and co-creator. The startup is looking to build a beauty category centred on coloured contact lenses and eye makeup. Triptii Dimri joins Peep Beauty as investor and co-creator According to a statement shared by the company, Dimri has been associated with Peep […]

GIVA pulls down Kriti Sanon Raksha Bandhan ad after backlash; jewellery brand issues apology : Bollywood News

GIVA has withdrawn its recent jewellery advertisement featuring Kriti Sanon following criticism and backlash on social media. The campaign, which was released around Rakshabandhan, has now been pulled down from all platforms. The jewellery brand has also issued an apology on its official Instagram handle, clarifying that hurting anyone’s sentiments was not the intention behind […]

Abhay Deol teams up with Victorinox India for 18-month watch campaign : Bollywood News

Abhay Deol has joined Victorinox India as the brand’s new Friend of the Brand for its watch portfolio. The association will run for 18 months and will see the actor feature prominently across the Swiss brand’s range of watches, strengthening its connection with Indian consumers. Abhay Deol teams up with Victorinox India for 18-month watch […]