Madhuri Dixit has added a new brand association to her portfolio. The actress has been appointed as the brand ambassador of Madhusudan Frozen, the frozen foods arm of the Madhusudan brand, for a two-year association. Through the partnership, the company plans to build awareness around its range of frozen vegetables and ready-to-cook food products. Madhuri […]
Triptii Dimri has joined D2C eye-focused beauty brand Peep Beauty as an investor and co-creator. The startup is looking to build a beauty category centred on coloured contact lenses and eye makeup. Triptii Dimri joins Peep Beauty as investor and co-creator According to a statement shared by the company, Dimri has been associated with Peep […]
Vodafone Idea has announced Bollywood actor Shah Rukh Khan as its new brand ambassador as the telecom company unveiled a revamped brand identity, including a new logo that changes from “V!” to “Vi”. The company also launched a new campaign titled Vi badal raha hai… tayaar rahiye. Shah Rukh Khan joins Vodafone Idea as brand […]
GIVA has withdrawn its recent jewellery advertisement featuring Kriti Sanon following criticism and backlash on social media. The campaign, which was released around Rakshabandhan, has now been pulled down from all platforms. The jewellery brand has also issued an apology on its official Instagram handle, clarifying that hurting anyone’s sentiments was not the intention behind […]
Abhay Deol has joined Victorinox India as the brand’s new Friend of the Brand for its watch portfolio. The association will run for 18 months and will see the actor feature prominently across the Swiss brand’s range of watches, strengthening its connection with Indian consumers. Abhay Deol teams up with Victorinox India for 18-month watch […]
