UDAIPUR, February 2 (Udaipur Kiran): Kapil Verma, a research scholar of the Faculty of Commerce and Management at Pacific Academy of Higher Education and Research University, has successfully completed his PhD on the topic “A Study of AI-Driven Digital Advertising on Student Engagement in Higher Education.”
The research focuses on understanding the impact and role of artificial intelligence–based digital advertising in the present digital era. The study analyses how AI-driven digital advertisements influence student engagement, interest, and decision-making processes in higher education institutions.
The research work was completed under the guidance of Dr Narendra Singh Chawda.
University administration and faculty members appreciated Kapil Verma’s research, describing it as a significant contribution to the fields of education and digital marketing. They said the study would help higher education institutions develop more effective digital strategies in the future.
The research work received special support from Prof Hemant Kothari, Registrar Sharad Kothari, and Faculty Chairman (Science and Technology) Prof Dilendra Hiran.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.