Virat Kohli slams invasive content culture in the IPL, says tired of being chased by cameras

Over the years, the Indian Premier League (IPL) has expanded its digital footprint, with franchise media crews, official fan hubs, and broadcast innovations now providing extensive behind-the-scenes coverage of the tournament. While this enhanced fan engagement remains a cornerstone of the league’s commercial growth, it has prompted a rare and candid reflection from the sport’s […]