Sitaare Zameen Par OTT rights not pre-sold – a new precedent or does it raise risk? Trade experts share their views: “We make such poor films that makers feel that it won’t run beyond 2 weeks. Hence, they are okay releasing it on OTT in 4 weeks; hum soch mein beimaan ho gaye” : Bollywood News
[ad_1] Sitaare Zameen Par also made news as Aamir Khan didn’t sell the OTT rights before release. Reportedly, he plans to release the film on YouTube after its theatrical run, on a pay-per-view basis. Has the film’s success, without pre-sold OTT rights, set a new precedent or raised risk? Sitaare Zameen Par OTT rights not pre-sold […]