UDAIPUR, January 25, 2026 (Udaipur Kiran): A new wave to protect local trade, employment, and economic self-respect has gathered momentum in the City of Lakes with the launch of Phase 2 of the “Udaipur Ka Paisa Udaipur Mein” campaign. Responding to the growing dominance of dark stores and instant delivery apps, the Mewar Bachao Manch has intensified its movement with the slogan “Vyapari 2.0 ka Vaada: Daam Kam, Samman Zyada”.

After the successful completion of Phase 1, which focused on engaging local traders, the second phase is now dedicated to public awareness. Founder President Abhishek Pandey said the objective is to educate consumers about the hidden economic costs of instant delivery apps and dark stores. He explained that while these platforms appear attractive due to discounts and offers, they often include hidden charges that make products costlier than local markets, while simultaneously reducing footfall for neighbourhood shops.

Calling it more than a market competition, Pandey said the campaign is about safeguarding Mewar’s economic soul and protecting local livelihoods. He added that Phase 2 will move forward on a three-point agenda—highlighting the negative impact of instant delivery models on the city’s economy and jobs, exposing misleading advertising and hidden costs of dark stores, and encouraging consumers to make informed decisions by shopping locally.

Sharing details of Phase 1, Pandey said the platform connected with traders in more than 10 major markets across the city, including University Road, Thokar, Subhash Circle, Sector-14, Chungi Naka, Surajpole, Maldass Street, Tuta Darwaza Market, Bohra Ganesh Ji, and Pahada. Traders endorsed the campaign’s three core principles—fair pricing, good quality, and respectful behaviour—by signing a pledge. Several traders also announced free delivery services for customers.

Campaign patron Surendra Doshi and Vice President Mayank Jani said a detailed on-ground schedule has been finalised. From January 15 to 20, pamphlet distribution and coordination with trader associations will be carried out. Between January 25 and 30, public outreach and feedback programmes will be organised at Fatehsagar, Surajpole, Court Circle, Krishi Mandi, University Road, and Udaipole. Workshops with various trader organisations are planned from February 1 to 10, followed by creative activities and the announcement of Phase 3 between February 11 and 14.

Campaign representatives Manoj Gharbada, Secretary Deepesh Sharma, Deputy Secretary Chirag Meghwal, CA Mahesh Gupta, Nidhi Gupta, and Dr Shikha Doshi said that this phase will also introduce a “Support Letter” initiative. Under this, consumers will pledge that if local traders offer fair prices and good service, they will prefer shopping from Udaipur’s own merchants instead of online platforms.

The movement aims to strengthen local commerce by rebuilding trust between traders and consumers, reinforcing the idea that when Udaipur’s money stays in Udaipur, the city’s economy and employment both grow stronger.