Reliance Retail’s omni-channel beauty destination Tira has exclusively introduced the popular South Korean makeup brand Hince to Indian consumers. The brand is now available on Tira’s online platform and selected offline stores.
Known for its modern and minimalist aesthetic, Hince offers makeup formulations that enhance natural beauty rather than cover it up. The brand’s philosophy, called “Mood-Narrative Makeup,” focuses on everyday self-expression through sensorial textures and soft, refined shades.
Indian customers can now explore Hince’s cult-favourite products on Tira, including the Raw Glow Dewy Balm, a multi-use balm that gives skin a natural, luminous glow. Another popular product is the Raw Glow Gel Tint, appreciated for its sheer, buildable colour and natural dewy finish. This curated collection reflects Hince’s signature “skin-like makeup” philosophy with a contemporary Korean touch.
With this launch, Tira continues to bring internationally acclaimed beauty brands closer to Indian consumers. From discovery to delivery, beauty enthusiasts can now experience the modern Korean makeup philosophy of Hince exclusively through Tira.
Hince products will also be available on the AJIO platform, providing customers with additional purchasing options.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
