Since Mahindra unveiled their new EV models, the BE6 and XEV 9E, several promotional videos have featured the legendary A.R. Rahman. The globally acclaimed musician, who has a long-standing association with Mahindra, contributed to the sound design of these electric vehicles. In one of the videos, Rahman mentioned that he was planning to buy one for himself. It seems he wasn’t kidding, as he has recently purchased his very own XEV 9E electric SUV.
A.R. Rahman buys Mahindra XEV 9E electric SUV
A.R. Rahman recently shared an image of his new XEV 9E on Instagram, where he’s seen standing beside the vehicle with his initials displayed on the registration plate. Mahindra has begun delivering the top-end Pack Three variant, indicating that Rahman has opted for this version. In previous videos, Rahman has been seen driving the XEV 9E, and he seems to appreciate the vehicle, which offers more space compared to the BE6, making it a suitable family SUV. This isn’t the first electric vehicle in the musician’s family; a few years ago, his daughter purchased a Porsche Taycan electric sports car.
The Mahindra XEV 9e, launched at an introductory price of Rs.21.90 lakh, is a testament to Mahindra’s commitment to innovation in the electric vehicle sector. It boasts a range of advanced features, including a 79 kWh battery offering an MIDC range of 656 km, a 16-speaker Harman Kardon sound system, and a suite of safety technologies such as Level 2 ADAS and a 360-degree camera.
A.R. Rahman’s decision to embrace the XEV 9e underscores his dedication to sustainability and innovation, aligning with his artistic vision and commitment to a greener future. His endorsement of the XEV 9e not only highlights the vehicle’s exceptional qualities but also reinforces the growing trend of celebrities advocating for eco-friendly transportation solutions.
As Mahindra continues to expand its electric vehicle lineup, the collaboration with A.R. Rahman serves as a powerful testament to the fusion of art, technology, and sustainability, paving the way for a more harmonious and eco-conscious automotive landscape.
On the work front, A.R. Rahman will reunite with Shiamak Davar on stage for the Mumbai leg of The Wonderment Tour. The global premiere will take place on May 3 at DY Patil Stadium, as part of the WAVES Summit from May 1-4, 2025.
Also Read : AR Rahman responds to Abhijeet Bhattacharya’s criticism over tech-based music
BOLLYWOOD NEWS – LIVE UPDATES
Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2025 and stay updated with latest hindi movies only on Bollywood Hungama.