How IPL’s soaring valuation fuels Indian cricket board’s growing revenue
The 18th edition of the cash-rich Indian Premier League kicks off in a week’s time at Eden Gardens, Kolkata. In the 2024 season, streaming partner JioCinema had recorded a 57% growth in IPL viewership compared to the previous year. The unceasing popularity of the game over the years has attracted investments of crores of rupees from […]