Reliance Partners with Finland’s Fazer to Bring Premium Chocolates to India | Udaipur Kiran

[ad_1]

New Delhi, March 6 (Udaipur Kiran): Reliance Consumer Products Limited (RCPL) has announced a partnership with Finland-based food company Fazer to introduce premium chocolates and confectionery products for Indian consumers.

Under the agreement, both companies will collaborate in a long-term strategic partnership to produce, market and distribute chocolates in India based on Fazer’s recipes and quality standards. The announcement was made during the India visit of Finland’s President Alexander Stubb.

T. Krishnakumar, Director of Reliance Consumer Products, said the partnership marks an important step towards bringing some of the world’s finest chocolates to Indian customers. He noted that combining Fazer’s global brand strength and manufacturing expertise with Reliance’s strong distribution network and understanding of the Indian market will help deliver world-class products to consumers.

As part of the collaboration, Fazer’s premium chocolate brands will be introduced across the country through Reliance’s extensive retail network of around 3 million outlets.

RCPL, established in 2022, has been rapidly expanding in the chocolate and confectionery segment. The company has relaunched traditional Indian brands such as Ravalgaon, Toffyman and Pan-Pasand in the market, and has also added Lotus Chocolate to its portfolio. Fazer products, meanwhile, are available in more than 40 countries worldwide.

[ad_2]

Source link