Gurugram, July 13: Indian cricket stars Yuzvendra Chahal and Ishant Sharma have jointly launched a new energy drink named ‘Aquon’. Chahal stated that this drink is suitable for people of all ages and has been formulated with an appropriate amount of sugar necessary for the body.

According to Chahal, alongside their cricketing careers, they wanted to create a product, which led to the decision to introduce this energy drink to the market. He mentioned in an interview, “In my opinion, this energy drink is for everyone. Just like we used to drink Rasna in our childhood, you can use it in the same way. From athletes to people of all ages, everyone can consume it.”

Chahal revealed that it took them about 7 to 8 months to launch the drink after testing various formulations. When asked about the challenges of managing a product as a cricketer, he said, “We are playing cricket on one side. I am playing in the IPL and county cricket. However, we wanted to have our own brand, so we thought let’s start this.” He noted that their product contains 10 percent sugar, which is essential for the body, and mentioned that many athletes consume chocolates but will not need to do so after using this drink.

Ishant Sharma added that their focus has been on creating a quality product. He stated, “So far, we haven’t paid much attention to the tagline. Our entire focus has been on making a good product that everyone will like. As this product gains popularity, we will think more about it.”

Ishant emphasized that in terms of taste, their product is significantly better than other energy drinks. He compared it to cricket, saying, “If your product is good, it doesn’t matter how many competitors you have in the market. It’s just like in cricket; what you do, others also do. There are many energy drinks that can give you tough competition. However, if your product is good, it will be number one.”

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