Mumbai, February 3 (Udaipur Kiran): Jio-BlackRock Investment Advisers Private Limited on Tuesday launched ‘Jio-BlackRock Personalised Investment Advice’, a digital investment advisory platform aimed at Indian investors. The company said the initiative is designed to transform Indians from mere savers into informed and confident investors.

Jio-BlackRock Investment Advisers is a 50:50 joint venture between Jio Financial Services and global asset manager BlackRock. The new service allows investors to begin investing with as little as ₹10,000 and offers personalised investment plans based on individual goals and risk appetite.

Speaking on the launch, Jio Financial Services Non-Executive Director Isha M. Ambani said financial empowerment of every Indian is essential to move the country towards the vision of “Viksit Bharat 2047”. She said Jio-BlackRock aims to shift India from being a nation of savers to a nation of confident investors by combining Jio’s digital reach with BlackRock’s global investment expertise.

Under the digital advisory service, investors will receive customised investment plans monitored through advanced technology. The platform will also provide periodic rebalancing suggestions in line with changing market conditions.

The pricing has been kept affordable for retail investors. The annual fee starts at ₹350, while assets under advisory (AUA) above ₹1 lakh will attract an annual fee of 0.35 per cent. The service will be offered free for the first three months. Until now, personalised investment advice has largely been limited to high-net-worth individuals due to high costs and relationship-manager-based models.

The service is currently available on the JioFinance app and will be launched on the MyJio app soon.

BlackRock Chief Operating Officer Rob Goldstein said the platform will set a new benchmark for investment advisory in India, adding that Aladdin’s institutional-grade risk analytics combined with Jio’s digital scale will help deliver personalised investment advice to millions of Indians. Jio-BlackRock Investment Advisers CEO Mark Pilgrim said India has made significant progress in financial inclusion and the next phase is wealth inclusion.