UDAIPUR, 28 January (Udaipur Kiran): On the occasion of India’s 77th Republic Day, Hindustan Zinc Limited, the world’s largest integrated zinc producer and among the top five silver producers globally, announced the launch of ‘Zinc Value’, an Indian Rupee-based live pricing module on its flagship metal e-commerce platform Vedanta Metal Bazaar.

Designed to democratise access to metal pricing, Zinc Value enables businesses across India—especially MSMEs and small-volume buyers—to view, book and lock transparent, real-time metal prices in Indian Rupees aligned with global benchmarks. The initiative reflects Hindustan Zinc’s commitment to building a more inclusive, digitally empowered and self-reliant industrial ecosystem.

Launched in 2022, Vedanta Metal Bazaar is India’s first online metal marketplace, created to simplify and modernise the metal procurement process. The platform offers a seamless digital experience, allowing customers to view live prices, place orders and manage end-to-end transactions with complete transparency. Trusted by thousands of businesses nationwide, it has emerged as a significant force in transforming metal sourcing in India.

The introduction of Zinc Value marks a major enhancement to the platform’s capabilities. It offers live landed prices in Indian Rupees, dynamically linked to the London Metal Exchange, ensuring accurate and up-to-date pricing. The module strengthens real-time price visibility while complementing existing engagement models, enabling MSMEs and emerging enterprises to participate more actively in the metal market, make faster decisions and improve competitiveness across domestic and global value chains.

Speaking on the launch, Arun Misra, CEO of Hindustan Zinc, said that the vision of Atmanirbhar Bharat can be realised only when enterprises of all sizes have equal access, transparency and opportunity. He stated that the launch of Zinc Value fundamentally changes the way metals are purchased in India by removing traditional entry barriers and enabling MSMEs and small buyers to access real-time price discovery on global benchmarks while transacting seamlessly in Indian Rupees. He added that digital innovation at Hindustan Zinc is viewed as a nation-building tool that strengthens trust, enhances competition and supports the growth of India’s manufacturing ecosystem.

By enabling wider access to transparent pricing, Zinc Value supports India’s manufacturing and export ecosystem by helping small and medium enterprises plan better, compete globally and contribute meaningfully to economic growth. The initiative aligns with the national vision of Atmanirbhar Bharat by strengthening the country’s industrial backbone, reducing information asymmetry and building trust in commodity procurement.

Hindustan Zinc’s portfolio includes London Metal Exchange-registered products such as Special High Grade Zinc, High Grade Zinc, EcoZen low-carbon green zinc, Prime Western Zinc, Continuous Galvanizing Grade Zinc, High Grade Jumbo Zinc, die-casting alloys (Alloy 3 and Alloy 5), and Special High Grade Lead. As a fully integrated mine-to-metal producer, the company ensures a reliable global supply chain and uninterrupted deliveries. Serving customers in over 40 countries, Hindustan Zinc combines customer-focused innovation with certified quality and is India’s first zinc producer with Environmental Product Declaration verification, BIS certification and REACH compliance for exports to Europe.

The Republic Day launch of Zinc Value underscores Hindustan Zinc’s commitment to a digitally empowered and self-reliant India by promoting transparency, accessibility and efficiency in metal procurement while supporting the nation’s sustainable industrial growth journey.